Community Growth and Engagement

Summary

Growing and engaging your community is marketing in Web3. Your community should be at the forefront of everything you put public facing. A great community will be your best network of advocates telling people about the future of your technology.

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At Influx, this is our marketing strategy:

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Engage Strategy:

1. Amplify community voices

2. Encourage and utilize user-generated content (UGC)

3. Get "face-to-face" whenever possible

4. Well-moderated Twitter Spaces and community AMAs can change the perception of a brand

5. Community incentives and giveaways aren't played out if they're creative

6. No one wants to grind discord for incentives, instead create an environment of curiosity

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What We Do:

1. Community Growth Strategies

2. Community Moderation

3. Community Event Planning & Execution

4. Reddit and Web3 Social Platforms Content & Growth Strategies

5. Discord Set-up & Implementation

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The Importance of Community

There's no shortage of innovative and disruptive technologies in Web3. Developers are flocking to blockchain technology to support building efforts. At the same time, people are starting to catch on all over the world that blockchain technology will disrupt almost every industry.

The issue is that the space is that the community is segmented:

The most successful companies in this decade will be the ones that bridge the gaps between the different segments and create a community with a wide range of interests.